Play in a retail surrounding, Master degree project, Child Culture Design, School of Design and Craft, 2011. Christian has in his Master Degree Project been working with suggestions regarding new ideas and methods for how to improve the play facilities inside the IKEA department stores. By looking at play as a service towards the children and taking a childs perspective, he has tried to identify and define play opportunities already existing in the store. This has led to a strategic suggestion involving a method and a concept. The project has been done with the support of Inter Ikea Systems BV.