Design is all about communicating something to someone. How you or your company present yourself to others, through products or graphic material, is essential in your customers understanding of who you are and what you are about. The product you present should not only communicate it´s function, but also the values that you or your company holds. To present a thought-through and well designed product will strengthen your identity and your brand and result in a satisfied customer and positive user experience.
Far to often design is perceived as something you can add to a technology, company or a product to enhance it´s values or appearance. By instead working with design as a part of the process from the early beginning, you or your company has a bigger chance of succeeding. To know what you, your brand or your product is communicating to others by using design as a strategic force, you will have an advantage on the market. The brand identity together with the design of the product you manufacture is the key to success.
Designing products, graphics and services. A product, wether it being a industrial designed product, a brand strategy or a graphic material, needs it´s customers to believe in it to be functional. To create a positive user experience in the end, it is important to go through the design process from the beginning. Research, user analysis, sketch work and prototyping is the key to creating a functional product that solves problems, communicates the function and the brand values.
Visualizing products, graphics and services for your needs. Today, what and how you communicate your product or your brand is the most important factor to succeeding. People are used to finding information quick and easy, and also demand it. Social media has become one of the most important ways to communicate your brand and brand values. By using visualization of your ideas or your products, you will have an advantage towards your competitors. Strömqvist Design work with visualization in both 2D and 3D graphics. 3D-models, sketches, renderings or logotypes, website design and photography. All these ways of visualization can help you or your company communicate your products or ideas
Designing experiences for people in environments as well as in objects. For me, all things designed must result in a positive user experience. It can be how you experience a room at the ICEHOTEL when you enter it, it can be how comfortable a chair is when you sit on it, or how you perceive the sound that a car door makes when you close it. It can also be smaller things like where your logo is placed on your business card or what the box to your new phone feels like when you open it. Our days are filled with experiences, and as a designer it is essential for me to make what I work with, big or small, result in a positive, interestingl and functional user experience.